So, what is Setapp? It’s an app store that works according to the SaaS (software as a service) business model. The developers get most of their money, and the users get to download more apps for a lower price. A great example is Setapp, who came up with a new model: it makes all apps available through a minimal monthly subscription. Sooner or later, competitors start showing up. The good thing with monopolies is that they don’t last.